Step 1 / Website access
Can ChatGPT read your website?
Test the door before you work on what is behind it. Nothing to install, nothing to log into.
Or try one of these first
Inconclusive
Which lock is on your door?
Disallow: /
Show the raw evidence
Pages read
| Page | Characters | HTTP |
|---|
robots.txt permissions
| AI crawler | Rule |
|---|
How you compare with 16 websites we measured
Readable characters an AI crawler received on the homepage, measured 11 September 2026 from one server in Europe. A red bar means a lock was found. Two more sites, shein.com and anker.com, send the crawler to another website entirely, so they have no count here.
ReadableA lock was foundReturned homepage text, not visibility or quality
Step 2 / Your working session
Build your buyer persona
Paste this into your own ChatGPT or Claude. A free account is fine.
Build ONE buyer persona from the information below. Give me one named person, not a segment. Treat this person and their employer as an illustrative hypothesis, not a verified customer. Label the invented name and employer as illustrative. MY COMPANY Name: [OFFICIAL COMPANY NAME] Website: [YOUR URL] What we sell: [ONE SENTENCE] Category and region: [FOR EXAMPLE: china cnc machining service, selling to Europe and the US] Who we sell to: [YOUR BUYER, BE SPECIFIC ABOUT THEIR JOB AND THEIR COUNTRY] MY HOMEPAGE TEXT """ [PASTE YOUR HOMEPAGE TEXT] """ MY BUYER PERSONA - Their name, job title and the company they work at. - What they are under pressure to deliver. - What happens to them personally if they choose the wrong supplier. Write a complete consequence sentence: "If they choose the wrong supplier, ..." Give a concrete consequence for this person, not a list of buying criteria. - WHAT THIS PERSON MUST BELIEVE BEFORE THEY CAN SAY YES: 5 to 7 complete statements. These are beliefs to test, not claims that my company already meets them. Do not give me demographic criteria, a list of adjectives or more than one persona. Keep the supporting company evidence separate, as FACT SHEET, for the later audit: Fact | Evidence label | Where it came from | Where a buyer could verify it - One company fact per row, as a complete short sentence. - Apply the three evidence labels. My homepage and form are CLAIMED, not VERIFIED. - If the page contradicts itself, mark the row CONFLICTED and quote both claims. Do not pick one or average them. - List FACTS I AM MISSING. Use [VERIFY: what to check] for missing company facts. - Never put the illustrative persona or inferred buyer beliefs into the Fact Sheet. Remember MY BUYER PERSONA and FACT SHEET for the rest of this conversation. Every later claim about my company must trace to the Fact Sheet, with its evidence label intact.
You should now have
- One named person, not a segment
- The pressure they are under
- A complete consequence sentence
- Five to seven beliefs to test
Your notes
Step 3 / Your working session
Their deal-breakers and your ten questions
Run this in the same chat, so it still has your persona.
Use MY BUYER PERSONA and my corrected FACT SHEET from this chat. Give me two parts. PART A. DEAL-BREAKERS Give me exactly 5. A deal-breaker is an absolute must-have. Fail one and the deal is dead. It is not a preference and not an objection. Table: Deal-breaker | Why it kills the deal | Content hole risk (high, medium, low) Reason from this person's pressure and personal consequence. Include must-haves I did not mention, but label inferred requirements as hypotheses to check with a real buyer. Content hole risk means the risk that no public page answers this requirement about my company. Judge each row separately from the evidence available. The risks must vary. Give a short reason with each risk rating. Do not invent a public search or claim a missing page is proven missing when only the homepage was supplied. If evidence cannot support varied ratings, say they are provisional and name what would change each one. PART B. MY TEN QUESTIONS Table: # | Question | Family | What it tests Exactly 10 questions, each assigned to one of three families: - At least 4 SHORTLIST questions. This is the moment a buyer picks a supplier: "best X in Y" or "who should i use for Z". Make them specific to this buyer. - At least 3 DEALBREAKER questions, drawn straight from Part A. - Exactly 1 BRANDED question using my real company name. Never [Company Name]. - The remaining questions are free choice within SHORTLIST or DEALBREAKER. Exactly 9 questions must be unbranded. My company name and its aliases appear nowhere in those questions. Never use "you", "your" or "we" in any question. A stranger is typing. Write lowercase, natural questions, the way a person types into a chatbot. Never keyword-stuff. No two questions may test the same thing. Show the count at the end: total, SHORTLIST, DEALBREAKER, BRANDED and unbranded. Check that the three family counts add to 10, with 9 unbranded and 1 branded. End with one honest sentence about the biggest blind spot in this map. Remember DEAL-BREAKERS and MY TEN QUESTIONS for the rest of this conversation.
You should now have
- Exactly five deal-breakers
- Content hole risk that varies by row
- Ten questions, nine of them unbranded
- The count check at the end
Your notes
Step 4 / Your working session
Hunt for yourself
Ask your ten questions in a logged out private window, one fresh chat each.
Open a PRIVATE or INCOGNITO window. Stay LOGGED OUT. Ask each of your ten questions in a FRESH chat. Never use a follow-up for the next question. Paste the question and the source-request line below together in the first message. For each answer, record four things on worksheet page 2: 1. Were you named at all? Yes or no. 2. If the answer cites sources, WHICH OF YOUR OWN PAGES was cited? Write the exact URL, not just the domain. Write "none" if no owned page was cited. 3. Which outside websites were cited? Write the domains, or "none". 4. Which competitors were named? Write their names, or "none". Item 2 is the one almost nobody records. It tells you which page is doing the work. Record only citations shown in the answer. A guessed link is not a citation. If you are short of time, eight of the ten questions is enough. Mark the two not run. Save the answers with their question numbers. Copy your single worst answer in full: the most wrong, not the most negative. You need its exact text for the audit. Paste this line together with each question: List the sources used for this answer with their exact page URLs; if no sources were used, say so.
Record for every question
- Were you named at all
- Which of your own pages was cited, as a URL
- Which outside websites were cited
- Which competitors were named
Your notes
Step 5 / Measured, not remembered
Which pages does the AI read?
Give it your domain and three questions a buyer would really type. We ask ChatGPT, Google AI Mode and Google itself the same three questions and show you where the three of them disagree.
Questions cited by at least one engine
0 of 3
Who the answer engines keep going back to
Cited more than once across your questions. These are the pages standing between you and the answer. Some are competitors, and the rest are places your information could be.
| Domain | Cited | By which engine | What the page looks like | Ranks on Google too |
|---|
What kind of page wins the citation
Across both AI engines. Labels are read from the URL and the page title, nothing else. No page type is guessed from its content.
Take the evidence into step 6
Paste this under the audit prompt in step 6. The plan is then built on what was measured, not on what anybody remembers.
Your notes
Step 6 / What you do on Monday
Turn it into a plan
Same chat, same persona, same fact sheet. This turns the pages that beat you into a list of things to publish and places to be.
What comes back: eight things to publish, the places your information should also exist, and three briefs you can hand to a writer.
Fill these three boxes to build your prompt
- Your ten questions and the answers you recorded in step 4
- The evidence block you copied in step 5, headed SCAN EVIDENCE
- Your corrected fact sheet, so nothing gets recommended that you cannot prove
Use MY BUYER PERSONA, MY FACT SHEET, MY DEAL-BREAKERS, MY TEN QUESTIONS and the answers I recorded in this chat. If I paste a block headed SCAN EVIDENCE, treat it as measured data and use it ahead of anything either of us remembers. Turn the citation test into a content and distribution plan I can start this week. Three rules for the whole answer: 1. Do not assume that copying a cited page makes an AI cite me. Every recommendation is a hypothesis to test, so say what result would prove it wrong. 2. Separate what was OBSERVED in my records from what you INFER. Label the inference. 3. Never invent a citation, a statistic, a certificate or a customer. If the evidence for a claim is not in my FACT SHEET, write [VERIFY: evidence needed] in its place. PART A. WHAT IS ACTUALLY GETTING CITED One row per outside page that was cited or retrieved in the test. Question # | Page or domain | Cited or only retrieved | Website type | Page type | The buyer question it answers | What that page has that mine does not Website type, choose one: manufacturer or supplier, independent publication, marketplace, trade association, standards or certification body, engineering resource, comparison or review site, distributor, university or government, forum or community, other. Page type, choose one: buyer guide, technical explainer, comparison or list, FAQ, quality or compliance page, case study, specification or reference page, calculator or tool, inspection or documentation example, service page, other. Describe only what is observable on the page. Do not claim to know how the model ranked it. PART B. THE PATTERN Across those pages, give: - the 3 to 5 page formats that appear most often - the 3 to 5 website types that appear most often - what those pages do that a generic service page does not - whether the answers favour narrow buyer-question pages, broad guides, comparisons, evidence pages, or something else If I recorded fewer than five cited pages, say the sample is too small to call a pattern, and give the strongest single observation instead. PART C. WHAT TO PUBLISH ON MY OWN SITE Exactly 8 pieces. Titles specific enough that a writer could start today. Priority | Page or article | The question or deal-breaker it answers | Format | Evidence I must have before publishing | Why it could close the citation gap Start with the questions where I was absent or where an outside page was cited instead. Do not give me eight blog posts. Include evidence assets where they fit: a sample inspection report, a material certificate, a process capability example, a comparison table, an engineering checklist, a case study, a method page, a calculator. PART D. WHERE ELSE MY INFORMATION SHOULD EXIST Priority | Domain type | Why a buyer or an AI answer would use it | What to publish there | How to earn the placement honestly Allowed: specialist engineering and manufacturing publications, industry directories, relevant marketplaces, standards and certification registers, supplier databases, association and conference sites, joint case studies with a named customer or vendor. Never recommend: fake independent review sites, a site I control that pretends to be independent, undisclosed paid endorsement, invented reviews, guest-post networks, the same article spread across many domains, or any fabricated test, statistic or certificate. If you suggest a comparison on somebody else's publication, require editorial independence and disclosure. PART E. BUILD, EARN, LIST Sort every recommendation into one bucket: BUILD, content and evidence on my own domain. EARN, independent coverage, citations, reviews, case studies or certifications that a third party has to choose to give me. LIST, accurate factual presence in legitimate databases, marketplaces, directories and certification records. Then give the five highest-priority actions across all three, in order, with the reason each one is above the next. PART F. THREE BRIEFS For the top 3 BUILD items: - the buyer question it answers - the title - the page structure, section by section - the facts I must confirm first - the tables, diagrams, examples or downloadable evidence it needs - what would make it more useful than the page that is cited today - the claims I must not make until they are verified END WITH THREE LINES 1. My single biggest content gap. 2. My single biggest third-party authority gap. 3. The one page I should publish first, and the one measurement that will tell me in six weeks whether it worked. Keep every [VERIFY: evidence needed] label exactly where you put it. MY TEN QUESTIONS AND THE ANSWERS I RECORDED """ [PASTE YOUR TEN QUESTIONS AND WHAT YOU RECORDED FOR EACH ANSWER] """ SCAN EVIDENCE """ [PASTE THE SCAN EVIDENCE BLOCK YOU COPIED IN STEP 5] """ MY CORRECTED FACT SHEET """ [PASTE YOUR CORRECTED FACT SHEET] """
What a good answer looks like
- Every claim you cannot prove is marked VERIFY, not written as fact
- The eight pieces are not eight blog posts
- It names the one page to publish first and how you will know it worked
Your notes
Step 7 / What the machine got wrong
Check what AI has wrong about you
Being absent is one problem. Being described as the wrong company is a worse one, because the answer sounds confident. This finds the mistakes the web is feeding the model about you.
What comes back: the companies you get confused with, the facts the web has wrong or out of date, and one sentence to describe yourself everywhere.
Fill in three things before you send it
- MY BRAND, every spelling of it, including the old name and the English and local versions
- WHAT I SELL and WHERE I AM, because those are what separate you from the same name elsewhere
- Your corrected fact sheet, so the model can tell a mistake from a fact
Use MY FACT SHEET from this chat. If I paste a block headed SCAN EVIDENCE, treat it as measured data. Audit what the public web makes a machine believe about MY BRAND, the company that sells WHAT I SELL from WHERE I AM. I want the mistakes. Do not write me a company summary. Five rules for the whole answer: 1. Report only things that could make an AI, a search engine or a buyer get me wrong. 2. My own website is not proof. A claim repeated on five sites is one claim until you find where it started. 3. Keep WHAT THE WEB SAYS, WHAT IS PROBABLY TRUE and WHAT AN AI WOULD INFER apart. They are three different things and you must label which one you are writing. 4. Never invent a source, a company, a date or a number. Write [NOT FOUND] instead. 5. Short. Tables and single lines. No essays, no restating the question. PART A. SAME NAME, DIFFERENT THING (up to 6 rows) Name | What it is | Where | Why a machine could merge it with me | Strength of its record Strength is high when the other entity owns a Wikipedia page, a Wikidata item, a company register entry, a patent, an app store listing or major press, because those are the records a search engine trusts first. PART B. WRONG OR OUT OF DATE FACTS (up to 8 rows) Claim on the web | Where it appears | What is probably true | Wrong, outdated, or technically true but misleading | Chance an AI repeats it, high medium or low Check at least: founder, owner, parent company, headquarters, country of origin, year founded, size, category, products, markets served, pricing, and whether anything says I am closed, acquired, discontinued or unsupported. PART C. WHAT MAKES AN AI NOT RECOMMEND ME (up to 6 rows) A statement can be completely true and still cost me the recommendation. Statement | Source | Who benefits from it | True, outdated or unfair | What a buyer concludes Look for: local only, too small, unproven, beginner only, legacy, expensive, hard to work with, missing a feature I now have, slow support, quality or trust complaints, and any comparison or alternatives page written by a competitor. PART D. WHERE THE DAMAGING CLAIM STARTED (top 3 only) For the three most damaging claims, trace first source, then who copied it, then who repeats it now. If the trail cannot be established, say so in one line and stop. PART E. WHAT THE MACHINE PROBABLY BELIEVES Ten lines, this exact shape, each with one label: my brand -> attribute -> value [correct | weakly supported | ambiguous | wrong | outdated | confused with another entity] PART F. DO NOT ASSOCIATE, DO NOT DESCRIBE AS Two short lists, only where you found real evidence that the confusion is plausible. For every do not describe as line, give the description that should replace it. PART G. THE FIX LIST Exactly 5 actions, most valuable first, one line each: Action | Where it goes, my site, my structured data, or a third party | Which problem above it removes One of the five must be the single page on my own site that settles who I am, and you must say what that page has to state. END WITH TWO LINES 1. The most damaging thing the web currently makes a machine believe about me. 2. The one sentence I should use everywhere to describe myself: name, category, location, market served. MY FACT SHEET """ [PASTE YOUR CORRECTED FACT SHEET, OR LEAVE THIS OUT IF IT IS ALREADY IN THIS CHAT] """ SCAN EVIDENCE """ [PASTE THE SCAN EVIDENCE BLOCK FROM STEP 5, IF YOU HAVE ONE] """
What a good answer looks like
- It names another company you could be confused with, not just your own details
- It separates what is wrong from what is true but out of date
- It ends with one sentence you can use everywhere to describe yourself
Your notes
Take this home
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Step 8 / Answers that name you
Get AI to name your company
Get the five fixes that matter most and sentences you can paste into your page so AI can name your company in its answer.
What comes back: the five fixes that matter most for one buyer question, each with a sentence ready to paste onto the page, and every fact you still have to prove marked VERIFY.
Fill in four things before you send it
- BUYER QUESTION, one question from your ten in step 3, for example "cheapest CRM for a small business"
- MY OFFICIAL NAME, the one spelling you use everywhere
- PAGE ADDRESS, one product, service or pricing page that makes you money, not the homepage
- PAGE TEXT, select all the text on that page, copy it, paste it in
You are an on-page auditor for AI search. Your job is to check one web page against the checklist below and report what to change, so that an AI answer can name my company for one buyer question. You are an auditor, not a marketer. ======================= MY FOUR INPUTS ======================= BUYER QUESTION: [the question my buyer types, for example: cheapest CRM for a small business] MY OFFICIAL NAME: [the one name I use everywhere, for example: Acme CRM] PAGE ADDRESS: [https://...] PAGE TEXT: [paste the full visible text, or fetch the page if you can. Say whether you fetched it. Never claim to read a page you did not fetch.] OPTIONAL, MY FACT SHEET OR TRUTH NOTEBOOK: [paste it if you have one] OPTIONAL, COMPETITORS THE AI NAMES FOR THIS QUESTION: [names, if I know them] ============================================================== RULES. Keep the audit honest. 1. LABEL EVERY FACT. Every company fact needs an evidence label. VERIFIED means an outside source confirms it. CLAIMED means only my company says it. UNKNOWN means evidence is missing. Never upgrade a label without evidence. Rewrites follow the separate label layout in report section 4. 2. NEVER INVENT. Do not guess prices, dates, certificates, customers or specifications. Use [VERIFY: what to check] wherever a needed fact is missing. 3. USE PLAIN ENGLISH. Use short sentences and everyday words. Define unfamiliar terms in six words or fewer. No em dashes, en dashes or marketing adjectives. 4. DESCRIBE GENERAL BEHAVIOUR. Explain what AI search engines generally do. Never claim to know what one named engine does today. 5. USE ONLY THESE CHECKS. Do not add checks, link-building advice, word targets or an overall numerical score. Record a PASS and move on when a check passes. 6. STOP WITHOUT PAGE CONTENT. If PAGE TEXT is empty and you cannot fetch it, ask for the text and stop. If a homepage or blog has no facts about what I sell, ask for a product, service or pricing page instead. 7. QUOTE THE PAGE. For every FAIL, quote the exact failing words or write "not on the page". If you cannot inspect something, use NOT OBSERVABLE. Missing access to evidence is not proof that a check fails. STEP 0. Map the buyer's needs to your facts. An ENTITY is a thing with a name. An ATTRIBUTE is a property the buyer asks about. A VALUE is your answer for that property. A TRIPLE puts all three in one sentence. An entity class means the kind of thing wanted. CRM means customer relationship management software. A Truth Notebook is your checked company fact sheet. a. Split BUYER QUESTION into its parts. Name the entity class, each requested attribute and the desired value. For "cheapest CRM for a small business", the class is CRM software. Price should be lowest; customer size should be small. b. Suggest five likely searches and the attribute each explores. Label them as suggestions, not observed searches. Consider unstated needs: price unit, free plan, minimum order, delivery time, proof and current information. Include only needs relevant to this buyer question. c. Find my value for every attribute, including those in the suggested searches. Quote the sentence exactly. Use FOUND when one sentence contains the full triple. Use WEAK when the value is vague, split up or missing a unit. Use MISSING when the page gives no answer. Run BLOCKS A to G. Give each check PASS, FAIL or NOT OBSERVABLE, a short reason and a page quote. PASS requires evidence for the whole condition. For NOT OBSERVABLE, name the missing access or evidence and how to check it. BLOCK A. Make clear who the page describes. A1. Test: the official name identifies the page. PASS if its exact spelling appears in the title, main heading and first sentence. FAIL if any is missing or different. Fix: use MY OFFICIAL NAME in all three. A2. Test: the page has one main entity. PASS if it describes one product, service or company; FAIL if unrelated offers mix. Fix: give each main entity its own page. A3. Test: the page states what the entity is. PASS if the opening names its class beside its name; FAIL if readers must guess. Fix: write "[Name] is [product or service type] for [buyer]." A4. Test: the name agrees across pages and public profiles. PASS if spelling matches and old or other names appear once; FAIL if names vary. Fix: choose one official name and explain other names once. A5. Test: key fact sentences name their subject. PASS if each starts with the entity name; FAIL if it starts with "we" or "it". Fix: replace unclear openings with "[Official name] offers ..." or similar. A6. Test: readers can identify the publisher. PASS if the page is on my domain and names an author or company with an about link. FAIL if either is absent. Fix: use my domain and add the publisher and link. BLOCK B. Answer each buyer need with a value. B1. Test: the step 0 map has answers. PASS if every attribute has a value or clear "does not apply"; FAIL if any is missing. Fix: add one factual sentence for each missing answer. B2. Test: values are specific. PASS for numbers with units, dates, named plans or standards, and yes/no answers. FAIL for vague words such as "fast". Fix: give the value and its conditions. B3. Test: each triple fits in one sentence. PASS if entity, attribute, value and conditions appear together; FAIL if separated. Fix: write "[Name] costs [price] per [unit] on [plan], [billing condition]." B4. Test: "cheapest", "fastest" and similar claims have support. PASS with named comparisons, figures and a check date, or no such claim. FAIL without support. Fix: add a dated comparison or remove the claim. B5. Test: each value includes its conditions. PASS if its sentence includes relevant plan, currency, region, material or limits. FAIL if needed context is elsewhere or absent. Fix: put conditions beside the value. B6. Test: the main value is easy to identify. PASS with one clear main figure and consistent mentions; FAIL if figures conflict. Fix: state the main figure once and explain any different plans or billing periods. B7. Test: likely follow-up questions have answers here or one click away. PASS if relevant costs, trials, contracts, setup, support or factory details appear. FAIL if needed answers are absent. Fix: add or link the missing triples. BLOCK C. Write facts that make sense alone. C1. Test: each key sentence works outside the page. PASS if a stranger understands the subject, fact and unit; FAIL if context is needed. Fix: add the name, unit and essential conditions to the sentence. C2. Test: key sentences are short and focused. PASS if each gives one main fact with its conditions; FAIL if separate facts pile up. Fix: split separate facts into separate sentences. C3. Test: related facts form a short, clearly headed passage. PASS with two to four sentences under an entity-and-attribute heading; FAIL otherwise. Fix: group the facts under a heading such as "Acme CRM costs less for small teams". C4. Test: key facts appear in readable body text. PASS if visible without opening images, files, tabs or tools; FAIL if hidden there. Fix: repeat the fact as a plain sentence in the page body. C5. Test: multiple values are easy to compare. PASS with a list or table whose entries name the product or plan; FAIL otherwise. Fix: give each entry its own name, attribute, value and conditions. C6. Test: the key sentence stays consistent across my materials. PASS if wording matches my fact sheet and public profiles; FAIL if wording differs. Fix: choose one accurate sentence and reuse it. Update every copy when facts change. BLOCK D. Put the buyer's answer near the top. D1. Test: the title identifies the entity and buyer's attribute. PASS if plain, specific and unique on my site; FAIL if vague or duplicated. Fix: name the entity and answer, for example "Acme CRM starts at [price]". D2. Test: the opening gives the answer promptly. PASS if the first two or three sentences name the entity, class and main value. FAIL if slogans or welcomes come first. Fix: move the triple to the opening. D3. Test: the page address names its subject. PASS for readable words such as /acme-crm-pricing; FAIL for unclear codes. Fix: use a clear address and redirect the old address to it. D4. Test: labels and values are close and easy to find. PASS if key terms appear in the title and once in bold, beside their values. FAIL if separated or hard to find. Fix: bold the triple once. D5. Test: a link can open each attribute section directly. PASS if each has a heading and anchor, a direct link target; FAIL if either is absent. Fix: add a heading ID, for example <h2 id="pricing">. BLOCK E. Support facts and keep them current. E1. Test: the page shows a real update date. PASS if the date matches a confirmed edit; FAIL if absent or known to be false. Fix: add the actual update date. Change it only when the facts change. E2. Test: key claims have nearby proof. PASS with relevant certificates, test results, captioned photos or outside sources. FAIL without proof. Fix: add it, get permission for customer names, or label CLAIMED. E3. Test: wording matches the evidence. PASS if claims reflect their actual status; FAIL if an application becomes approval. Fix: use the accurate verb, such as "applied for" instead of "holds". E4. Test: an outside page repeats the same key fact. PASS if a checked page I do not own uses the same words; FAIL if confirmed absent. Fix: name a profile to update, or use [VERIFY: which profile]. Check who supplied it. E5. Test: values agree across my pages and public profiles. PASS if checked values agree; FAIL if prices, specifications or conditions conflict. Fix: list the conflicting pages and correct each using the confirmed fact. BLOCK F. Make the page readable by machines. F1. Test: an AI assistant that can browse is able to fetch this page and quote it. PASS if you fetched the page and its quotes and numbers match the text; FAIL if a fetch failed. Fix: investigate access. If you could not test it, use NOT OBSERVABLE and ask for the access test on pack page 4. F2. Test: key facts exist in the HTML, the page's source code, before any script runs. PASS if they are visible in the fetched source; FAIL if they appear only after loading. Fix: put the facts in the source. With pasted text only, use NOT OBSERVABLE and ask for the source test on pack page 4. F3. Test: code uses real headings, lists and tables, with labels beside values. PASS for suitable h1, h2, h3, ul, ol and table elements; FAIL for missing structure. Fix: ask a developer to replace visually styled blocks with suitable elements. F4. Test: schema markup, machine-readable fact labels, matches visible facts. PASS if suitable types and name, price, currency and unit agree; FAIL otherwise. Fix: add or correct Organization, Product, Service, Offer or FAQPage as appropriate. Check at validator.schema.org. Markup helps interpretation; it cannot guarantee links. F5. Test: images and videos have text versions of their facts. PASS with suitable image descriptions, captions, transcripts and body text. FAIL if facts appear only in media. Fix: repeat the entity, attribute and value in text. BLOCK G. Remove wording that weakens your facts. G1. Test: wording is useful rather than repetitive. PASS without forced keywords or copied filler across pages; FAIL when either appears. Fix: use terms where needed and remove repeated blocks. G2. Test: uncertainty reflects real limits. PASS if qualifiers such as "typically" are justified; FAIL if they hide missing facts. Fix: state the confirmed value or a supported range with its conditions. G3. Test: every section serves the page's sales topic. PASS if sections help this buyer assess the offer; FAIL for unrelated traffic topics. Fix: remove unrelated sections or move them to a suitable page. G4. Test: ranges have clear endpoints and units. PASS for "from 0.01 mm to 0.05 mm, depending on material"; FAIL for unclear ranges. Fix: label both endpoints and state the buyer's applicable value separately. G5. Test: content avoids unsupported or offensive claims. PASS without unqualified medical advice, unsupported competitor claims or abuse. FAIL if present. Fix: remove abuse; remove or properly support and qualify claims. REPORT FORMAT. Show what to change and why. # Make this page easier to quote Page address: [PAGE ADDRESS] Buyer question: [BUYER QUESTION] Page text: fetched by me / pasted by you (say which) ## 1. Match your facts to buyer needs | Words in the question | Entity, attribute or value | My value on the page now (quote) | FOUND / WEAK / MISSING | | ... | ... | ... | ... | Entity class: [...] Suggested searches, not observed searches, and the attribute each explores: 1. ... ## 2. See which blocks need work | Block | PASS | FAIL | NOT OBSERVABLE | | A. Entity | | | | | B. Attribute and value | | | | | C. Standalone facts | | | | | D. Position | | | | | E. Proof and date | | | | | F. Readable | | | | | G. Conflicting wording | | | | ## 3. Fix the biggest barriers first List the five most useful fixes, or fewer if fewer checks fail. Put access failures first, then missing buyer answers, unclear facts and missing proof. Do not invent a score or recommend changes to passing checks. 1. [Action]. Check [ID]. Why it matters: [...]. On the page now: "[quote]" or "not on the page". Evidence label: VERIFIED / CLAIMED / UNKNOWN. 2. ... ## 4. Paste-ready rewrites for the top three fixes ### [New heading that names the entity and the attribute] [Two to four short sentences, written as text ready to publish on the page. The first one is the triple. Use only facts from the page or from my inputs. Where a fact is missing, write [VERIFY: ...] inside the sentence. Do not write the evidence labels inside these sentences; a reader of the page must never see the words VERIFIED, CLAIMED or UNKNOWN. Put the labels on the line below instead.] Labels: [one label per fact used in the passage, in order] Intended quote: "[the one sentence I want the AI to lift]" Ready to publish: [YES, or NO until the [VERIFY: ...] markers above are resolved] ## 5. Confirm these facts before publishing - [VERIFY: ...] ## 6. See why each check passed or failed [A1 to G5: PASS / FAIL / NOT OBSERVABLE, one sentence, the quote] ## 7. Check results after making changes - These checks describe general AI search behaviour, not a named engine's current system. - A page must be fetched before it can be cited. Test access if F1 is NOT OBSERVABLE. - Outside pages also supply answers. E4 starts that work; repeated company claims do not become independent proof. - Clear facts and matching markup do not guarantee rankings or links.
What a good answer looks like
- A map of the buyer question: the entity, each attribute, and your value for it, marked FOUND, WEAK or MISSING
- Five fixes in order, each quoting the words on your page that fail
- Rewrites you can paste word for word, with a Ready to publish line, and no invented number anywhere
Your notes
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